In 2018 & 2019, SM Hawaii partnered with Mental Health America of Hawaii to develop and manage their social media campaign to promote mental wellness. After determining the project’s target audience, we created the logo, established a look and feel, and set up general tone and style guidelines.
In addition to building brand elements and helping launch the campaign on social media, we also created months’ worth of content and developed a promotional strategy to grow the account’s following.
At the end of the contract, we trained the non-profit organization’s staff to take over the campaign , including writing a best practices and style guide document to help them create consistent, effective content for the campaign going forward.
The campaign has since gained hundreds of followers on Instagram, typically receiving a high number of interactions and a number of reshares across social media platforms.