In 2018, SM Hawaii was selected by the Department of Health to develop a communications strategy for a campaign to prevent drowning and other serious injury at Hawaii beaches. After performing an initial research review, we drafted a communications plan, created content about ocean and beach safety, designed a new mobile-responsive website, and conducted audience research and evaluation. Following a soft launch in December 2018, we completed the formative research and design for a digital campaign to promote the website during 1Q2019.

To read more in-depth review of our work on this project, read our case study.