In 2018, SM Hawaii worked with Hawaii Women in Filmmaking (HWF) for its “Making Media that Matters” (MMTM) program. We developed and presented a customized 3-hour training session to a group of young filmmakers that would provide them the tools to create their own social media campaign for the short films featured in the MMTM program. By the end of the training, participants had learned about effective social media campaigns; came up with specific goals, strategies and tactics for their campaign, and had developed a workflow to put their ideas into action on social media in conjunction with their MMTM film festival.

By the end of the training, participants learned about effective social media campaigns; came up with specific goals, strategies and tactics for their campaign, and developed a workflow to put their ideas into action on social media in conjunction with their MMTM film festival.

The campaign is still active today on the organization’s Instagram account @hiwomeninfilmmaking.