Retained by the Joyful Heart Foundation in 2016 and 2017, SM Hawaii assisted on the launch of the Hawaii Says NO MORE (HSNM) Campaign to end domestic violence and sexual assault.
SM Hawaii primarily focused on creating a large-scale, out-of-home campaign through the recruitment of for-profit partners. The partners distributed HSNM campaign items through their places of business to thousands of residents across the islands. This included the HSNM car magnet and selfie-signs, paired with various social media integration activities.
During the school year, we also managed a major event involving over 250 volunteers from SalesForce on their visit to Maui. We created multiple stations where volunteers and students could work together and learn more about HSNM.
SM Hawaii also assisted with the creation of the HSNM television and print PSA campaign.