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Social Marketing Hawaii  (SM Hawaii), launched in 2007, is a multifaceted communications and advocacy hub that focuses on creating behavior-based communications, marketing, and policy change.

Based on the concept of Social Marketing, a type of marketing developed in the 1970’s, we focus on using evidence-based marketing principles to bring about social good rather than only commercial profit. Our team members have worked on some of the largest non-profit, government, and for-profit campaigns and legislative efforts in the state of Hawaii.

In working with clients, we focus on creating measurable outcomes that are based on sound research and are meaningful markers of success. Our marketing strategy is designed to reduce barriers and enhance the benefits associated with your product or the desired behavior. This carries into our advocacy and legislative work, which aims to create win-win-win policy changes with meaningful impact and measurable effects.

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Team Members

[/vc_column_text][distance][vc_row_inner][vc_column_inner width=”1/3″][distance type=”2″][ourteam type=”2″ img=”9767″ name=”Pedro Haro” title=”President & Principal Consultant”][distance][vc_column_text]At the head of SM Hawaii is Pedro Haro, owner and founder. With a Masters Degree in Public Health with a focus on health communications, Pedro has led numerous communications, social marketing, and advocacy initiatives. For the past 15 years, he has led successful comprehensive communications campaigns on issues that include tobacco control, youth empowerment, binge & underage drinking, fruit and vegetable consumption, social welfare, physical activity, domestic violence, sexual assault, and child abuse. More recently, Pedro headed the efforts to pass the Kupuna Caregivers Act the first of its kind in the nation. Pedro has presented at various local, national and international conferences and is a regular guest lecturer at the University of Hawaii at Manoa.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][distance type=”2″][ourteam type=”2″ img=”9766″ name=”Cynthia J Goto” title=”Consultant”][distance][vc_column_text]As an active community leader, Cindy Goto, M.D., has over 30 years of experience as an advocate to improve access to health care and social services. She has worked on legislation and campaigns relating to unintended pregnancy and sexually transmitted diseases, legislation to improve access to emergency contraception, expedited partner therapy, tobacco control, physical activity and nutrition, and domestic violence. In addition, she worked to pass legislation to fund and initiate maternal mortality review, which serves to improve maternal health through prevention of morbidity and mortality.  She has ample experience on providing strategy for community mobilization, community empowerment, and stakeholder engagement.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][distance type=”2″][ourteam type=”2″ img=”9768″ name=”Troy Siruno” title=”Consultant”][distance][vc_column_text]Troy Siruno has more than 14 years of marketing & communications experience in Hawaii.  As the former director of marketing for Hawaii News Now, he led the brand and marketing initiatives for the state’s largest local broadcast media organization comprised of three television stations, broadcast/digital news products, and locally produced television programs/video content. With an extensive background in communication design and creative production, he has also worked with various local businesses and non-profit organizations to conceive and execute innovative campaigns that bring their brands to life on broadcast, digital and social media platforms.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]